In my June 19 post “Taxi Schmaxi, Green Schmeen” I wrote a few comments on the subject of ‘Greenwash’ Carbon Credits and other various environmental issues related to Taxi services.
Since writing this post, and largely forgetting about it, I’ve noticed a fair amount of activity on the article, and have finally decided to do the promised follow up.
Today's article is a brief analysis of “Green Cabs”. Who, as pointed out in the comments under my June 19 post, Green Cabs (GC) are now (no longer?) claiming to be 100% Carbon Neutral. On their Website, one can, however, find a recent statement by their MD, Callum Brown.
This statement covers a number of issues and is, to my mind, an honest assessment of a firm that really does look to be making green efforts, and taking sustainability seriously.
GC acknowledge the vagaries associated with Caron Footprinting. This is something I know all too well, working for an environmental consultancy in the UK, where Carbon Footprinting is becoming increasingly important. 
GC point out some of their past environmental mistakes and provide data on how they have calculated their overall footprint. The process is simplistic but it basically in line with how industry world-wide calculates these things. It’s better off to miss out some detail, but catch the main culprits, and add a buffer, as GC have done, than spend a fortune of money and energy calculating every last micro gram of carbon emitted.
GC have also not fallen into the trap of calculating a screed of ‘indirect’ emissions from other stakeholders in their supply chain. Those emissions belong to their suppliers, and should be incorporated into THEIR calculations, in order to avoid double counting. Comments such as ‘calculating the emissions of their underwear purchases’ are just ridiculous, because the emissions from the manufacture of clothing belong to the manufacturer, not the customer, and should be accounted for there.
Overall, I like what GC are doing. I also want to suggest they go beyond climate change and look at really forward thinking environmental moves such as
- Green roofing their office spaces
- Alternative energy supplies such as local generation
- Elimination of office waste
- And perhaps even coming together with other businesses to engage in habitat restoration projects.
2 Comments so far. Click here to comment:
me Freedie. I agree with you Phil i too like what they are doing. Seem to be genuine in efforts.
freedie reporting..how much does it cost roughly to plant one tree please.
Post a Comment